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June 2011: Baileys Dairy Cow competition attracts €9,000 prize fund

Pedigree Holstein breeders across Ireland are being invited to represent their county in the All-Ireland 2011 Baileys® Champion Dairy Cow Competition.

This year's prize fund has been increased to €9,000, with the top title of 'Baileys Champion Cow' attracting a prize of €2,000 along with the Virginia Milk Products Trophy. €650 will be awarded to the breeder of the 'Reserve Champion'.

In an enhanced Best Heifer in Milk prize fund of €1,700, 1st place attracts a prize of €500, 2nd place will be awarded €300, and €200 will go to 3rd place. In addition, €100 will be awarded to entrants from 4th to 10th place inclusively.

Trophies will also be presented for Highest Protein Content, Best EBI and Best Exhibitor-Bred Cow. Virginia Show in County Cavan, which celebrates its 70th Anniversary this year, will be host to this prestigious event on Saturday, July 30.

To enter cows must first have produced 500kgs of butterfat and protein in a 305 day lactation (except for the heifer in milk awards). A 10% extra weighting is being given to the protein portion of the entry standard. 

Entrants are required to complete an entry form which this year should include a recent full body picture of their cow in electronic format. Click here to download an entry form, and copy of the schedule.

For further enquiries contact John Martin, secretary, Holstein NI on 07711 041128, or Brendan Smyth, competition director on 00353 (0)87 2560952.

Baileys, which is manufactured both in Dublin and in Northern Ireland has been sponsoring the competition in association with its cream supplier, Glanbia Ingredients since 1983. Speaking at a reception to launch the competition, Alan Quane of R and A Bailey and Co. said: “The Baileys Champion Cow Competition is a great way to showcase this island's dairy breeding excellence.  By highlighting the source of Baileys primary ingredient, the competition helps to underpin the brand's great heritage and agricultural roots."

Approximately 250 million litres of milk per year are needed to make Baileys which equates to the annual output of about 40,000 dairy cows.  Baileys is sold in 170 markets today and is the world's number one selling liqueur brand. 

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Launching the 2011 Baileys Irish Champion Cow competition are from left, Alan Quane, Baileys Global Commercial Director; Competition Director Brendan Smyth; David Boyd, Head of Breed Promotion, Irish Holstein Friesian Association; and Jay Warden, Vice Chairman of Holstein NI.

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